Chery brand History - 19

 November 28, 2011 , Chery Automobile Co. and Israeli investment group established in accordance with the 50:50 joint independent car companies released its new car brand - Concept cause , the English name Qoros. To view Automobile Co., Ltd. registered capital of 3.4 billion yuan , the Chinese side to side with a 50-50 established. The company 's predecessor was registered in 2007 Chery Quantum Corporation , a joint venture after the reorganization , the concept car has caused a high degree of international management team , former design director of BMW MINI Mr. Ho Gothic (Mr. Gert Hildebrand) more was caused by a car as the concept of chief designer . To view the release of the brand caused the automotive industry , especially independent brand "earthquake ", the industry , the media, ordinary consumers are all staring wide-eyed view of the expected downturn caused by the Chery brand image .
    To view the brand released over there to play the fiery , here he was struggling a multi-brand strategy Chery dragged a few years ago , initially Chery released through multi-brand strategy is to expand the brand and remodeling, the enterprise transformation. However, two years down the business transformation not only did not succeed , these four brand sales also worrying , huge expenditure between different brands and models with " cannibalism " is almost Chery collapse. August 2012 , Chery announced that it would stop multi-brand strategy , a development direction of Chery 's return , the transition from " more children good fight " for the " clenched fist good fight" , recognizing the error and correct the error , Chery seems to have found the way to the correct path to success.Mazda Coilovers

 Right along this path of development , Chery thereafter did a few pretty big thing. Prior to announce the return of a development strategy Chery , Chery has 21 March 2012 and the British Jaguar Land Rover has signed a joint venture agreement secret , the two sides plan in the form of shares of other than a joint venture . The agreement includes : the production of the Jaguar Land Rover brand cars and joint own-brand models , supporting the production of engines , sales joint venture to produce automotive products , establish R & D centers .Mitsubishi Coilovers

 September of that year , Chery and Jaguar Land Rover 's joint plan was approved by the National Development and Reform Commission quickly , and ultimately joint venture located in Changshu , costing billions put into the construction of the plant began . November 18 , the two sides announced a joint venture "Chery Automobile Co., Ltd. Jaguar Land Rover " was established with registered capital of 10.9 billion yuan , Chery and Jaguar Land Rover each having more than 50% of the shares , the shareholding structure of one of Jaguar Land Rover which is relatively complex, from Land Rover , consisting of three parts, Jaguar Cars Ltd. and Jaguar Land Rover auto Trade ( Shanghai ) . After the establishment of the joint venture , Chery said the future of the domestic sales of Jaguar , Land Rover , and took the opportunity to launch joint venture brands .


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